| Case No: |
OD3B |
| Title: |
Wind River Systems (B) |
| Publication Year: |
2002 |
| Author(s): |
William P. Barnett;
Glenn R. Carroll;
Greg Powell
|
| Abstract Text: |
In November 2002 Wind River announced their latest reorganization and strategy: Enterprise Platform Initiative (EPI). The EPI was designed to make Wind River a long-term strategic partner with their clients by changing their pricing model, sales channels, and product offering. Case B catches up with Wind River where Case A left off post ISI merger. |
| Keywords: |
Software, Organizational Design, Entrepreneurship, Organizational Change |
| Paper Copy Available: |
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