Case No: OD3B
Title: Wind River Systems (B)
Publication Year: 2002
Author(s): William P. Barnett;   Glenn R. Carroll;   Greg Powell
Abstract Text: In November 2002 Wind River announced their latest reorganization and strategy: Enterprise Platform Initiative (EPI). The EPI was designed to make Wind River a long-term strategic partner with their clients by changing their pricing model, sales channels, and product offering. Case B catches up with Wind River where Case A left off post ISI merger.
Keywords: Software, Organizational Design, Entrepreneurship, Organizational Change
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