| Case No: |
SI47 |
| Title: |
Abercrombie & Kent: Pioneering Global Ecotourism |
| Publication Year: |
2003 |
| Author(s): |
William P. Barnett;
William Durham; Terry Cumes; Roderick Morris
|
| Abstract Text: |
In 1962, Abercrombie & Kent began as a safari company in Kenya. The company has grown to offer environmentally friendly travel opportunities worldwide to primarily affluent Western travelers. This case explores how Abercrombie & Kent developed its ecotourism business , discussing the company’s vertical integration and belief in a “high yield, low impact” model. The case describes the company’s operations and marketing approaches in detail and concludes with challenges and directions for the future. |
| Keywords: |
ecotourism, Environmental Protection, tourism, Africa |
| Paper Copy Available: |
No
|
| Electronic Copy Available: |
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