| Case No: |
E326(B) |
| Title: |
Amanda's (B) |
| Publication Year: |
2009 |
| Author(s): |
Garth Saloner;
Claire Magat
|
| Abstract Text: |
Amanda West is a GSB graduate who has launched a healthy fast food restaurant out of business school. She developed the business plan with her S356 team and validated the idea throughout the course. After graduation she decided to launch the business on her own. She successfully formed a board of advisors, raised angel financing and has been searching for a location for her first restaurant site. Her search has lasted eighteen months and she has yet to sign a lease. |
| Keywords: |
Entrepreneurship, Restaurants, Angel financing, female leader, personal risks & rewards, Real Estate, leasing, social responsibility, fundraising, Board of Advisors |
| Paper Copy Available: |
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|
| Electronic Copy Available: |
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