| Case No: |
SPM39B |
| Title: |
Anaheim Ducks (B): Managing the 2007 Stanley Cup Champions |
| Publication Year: |
2009 |
| Author(s): |
Norm O''Reilly;
George Foster;
Antonio Davila
|
| Abstract Text: |
This case is a follow-up to SPM-39A, which described three eras of the Anaheim Ducks NHL hockey team. In 2007, the team won the Stanley Cup (the NHL championship). This case describes the opportunities and challenges facing team management as a result of winning the Stanley Cup. |
| Keywords: |
Strategy, entertainment, Sports, branding |
| Paper Copy Available: |
Contact case_requests@gsb.stanford.edu for availability.
|
| Electronic Copy Available: |
GSB Faculty, Students and Staff only may view PDF document, authorization required.
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|
