| Case No: |
SM182 |
| Title: |
Zuora Inc.: Venturing into Cloud Computing |
| Publication Year: |
2009 |
| Author(s): |
Robert A. Burgelman;
Maalika Manoharan
|
| Abstract Text: |
Zuora Inc. is a leading startup company in the Software as a Service (SaaS) billing and payments area, which needs to strategically position itself in the face of the emergence of Cloud Computing. CEO Tien Tzuo and his team must identify the market segments that would provide Zuora with the quickest growth opportunity in order to strengthen its lead position, and they must decide how fast to scale the company given the changing market dynamics. These decisions will have implications for when the next round of funding must be secured, and top management must carefully assess what the effects of the timing of the funding decision will have on the valuation of the company. |
| Keywords: |
cloud computing, growth strategy in the face of change, software as a service, financial implications of strategic decisions, high-technology startup company |
| Paper Copy Available: |
Contact case_requests@gsb.stanford.edu for availability.
|
| Electronic Copy Available: |
GSB Faculty, Students and Staff only may view PDF document, authorization required.
| To view and print the PDF, you'll need Adobe's free Acrobat Reader, downloadable from Adobe's site. |  | | If you encounter problems ordering or downloading this document, contact cases_requests@gsb.stanford.edu |
|
