Internet-Based Electronic Commerce in 1997: A Primer - Robert Burgelman, Raymond Bamford

Abstract Text: Describes the emergence of Internet commerce in 1997, as well as the benefits and challenges to the adoption of Internet commerce. In addition, discusses several applications for Internet commerce, including on-line publishing, Internet advertising, business-to-consumer retailing, home banking, and business-to-business wholesaling. Provides the opportunity to discuss which firms are well positioned to capitalize on Internet commerce, and where the greatest opportunities lie.

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Title: Internet-Based Electronic Commerce in 1997: A Primer
Author(s): Robert A. Burgelman; Raymond S. Bamford
Case No: SM36
Publication Year: 1997
Keywords: Strategic Management
Paper Copy Available: Contact cases_requests@gsb.stanford.edu for availability.
Electronic Copy Available: No