Hewlett-Packard DeskJet Printer Supply Chain (A) - Hau Lee, Laura Kopczak

Abstract Text: This case describes a challenge faced by HP's Vancouver Division in 1990. Although its new inkjet printers were selling well, inventory levels worldwide were rising as sales rose. In Europe, high product variety was making inventory levels especially high. HP considered several ways to address the inventory issue: air-freighting printers to Europe, developing more formalized inventory planning processes, or building a factory in Europe. The case can be used to discuss inventory analysis and/or to discuss the organizational challenges which companies face in implementing supply chain solutions.
Title: Hewlett-Packard DeskJet Printer Supply Chain (A)
Author(s): Hau L. Lee; Laura Kopczak
Case No: GS3A
Publication Year: 2001
Keywords: Global Supply Chain
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