Streamline, Inc.: A Lifestyle Solution Through Information-Smart Logistics - Hau Lee, Seungjin Whang, Terry Taylor

 
Abstract Text: Consumer-direct, i.e., getting products directly to the consumers, is becoming a dream of a lot of companies. The internet has been used by these companies as a front end to receive and process customer orders, with the idea that the products can then flow directly from the supply side to the consumers without stopping at intermediary channels. Although it is relatively easy to operate the front end of consumer-direct, the backend remains difficult and challenging. The organization of the backend operations, it turns out, could be the differentiating factor for the success of a company. This case describes how one home delivery company, Streamline, used innovative logistics concepts so that the backend operations of the company could be as efficient as possible.
Title: Streamline, Inc.: A Lifestyle Solution Through Information-Smart Logistics
Author(s): Hau L. Lee; Seungjin Whang; Terry Taylor
Case No: GS16
Publication Year: 1999
Keywords: Global Supply Chain
Paper Copy Available: You may purchase this case from Harvard Business Publishing
Electronic Copy Available: GSB Faculty, Students and Staff only may view PDF document, authorization required.
To view and print the PDF, you'll need Adobe's free Acrobat Reader, downloadable from Adobe's site. Get Acrobat 
If you encounter problems ordering or downloading this document, contact cases_requests@gsb.stanford.edu