Tong Yang Cement (B): Demand Foecasting and Globalization - Hau Lee, Seungjin Whang, Glen Schmidt

Abstract Text: Case (B) addresses demand forecasting and globalization. Refer to the case Tong Yang Cement(A) Logistics and Incentives for background information regarding the Tong Yang Corporation
Title: Tong Yang Cement (B): Demand Foecasting and Globalization
Author(s): Hau L. Lee; Seungjin Whang; Glen Schmidt
Case No: GS14B
Publication Year: 1998
Keywords: Global Supply Chain
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