Intel Corporation Product Transitions and Demand Generation - Hau Lee, Feryal Erhun, Jay Hopman, Mary Murphy-Hoye, Paresh Rajwat

Abstract Text: In July 2001, eight months after the release of Intel’s Pentium®4 processor, sales of the new product had not met expectations. This was due in large part to significant downturns in world markets following record microprocessors demand in 1999 and early 2000. At the same time, Pentium III processor sales had not declined as rapidly as expected; in fact, production of desktop Pentium III processors was accelerated in the second quarter of 2001 to meet demand. Intel was faced with critical decisions about how to turn the tide to make the continuing transition to the Pentium 4 processor a success.
Title: Intel Corporation Product Transitions and Demand Generation
Author(s): Hau L. Lee; Feryal Erhun; Jay Hopman; Mary Murphy-Hoye; Paresh Rajwat
Case No: GS43
Publication Year: 2005
Keywords: Product introduction, product life cycle, product portfolio management, semiconductors, Competitive Decision Making
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