Dreyer's Grand Ice Cream (Abridged) - Glenn Carroll, Jennifer Chatman, Victoria Chang

Abstract Text: In June 1998, the senior management team at Dreyer’s Grand Ice Cream was figuring out how to address the most challenging problems ever faced by the company. Problems were wide ranging, including aggressive discounting by competitors, waning demand of Dreyer’s high margin Better-For-You products, and Ben & Jerry’s severing its distribution contract. Dreyer’s management had put considerable time and effort into crafting the company culture and counted it as one of Dreyer’s strengths. As the management team recognized that a financial restructuring was mandatory, it needed to decide on the best way to make difficult changes and whether to continue adhering to the company culture.
Title: Dreyer's Grand Ice Cream (Abridged)
Author(s): Glenn R. Carroll; Jennifer Chatman; Victoria Chang
Case No: OB53A
Publication Year: 2005
Keywords: Organizational Behavior, Corporate Culture, Employee Problems, Consumer Goods, Financial Strategy, Employee Morale, Human Resources Management, Communication in Organizations, downsizing, Management of Crises, loyalty
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