Crocs (B): Hitting the Skids - Michael Marks, Hau Lee, David Hoyt

 
Abstract Text: Through 2007, Crocs grew rapidly, and its stock soared. In early 2008, the stock plunged, as analysts cited excess inventory. During 2008, revenues decreased, and the company restructured. The B case summarizes these developments, and asks what the company should do now.
Title: Crocs (B): Hitting the Skids
Author(s): Michael E Marks; Hau L. Lee; David Hoyt
Case No: GS57B
Publication Year: 2011
Keywords: inventory management, asset management, Corporate Strategy, supply chain management
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