Crocs (B): Hitting the Skids - Michael Marks, Hau Lee, David Hoyt

Abstract Text: Through 2007, Crocs grew rapidly, and its stock soared. In early 2008, the stock plunged, as analysts cited excess inventory. During 2008, revenues decreased, and the company restructured. The B case summarizes these developments, and asks what the company should do now.
Title: Crocs (B): Hitting the Skids
Author(s): Michael E Marks; Hau L. Lee; David Hoyt
Case No: GS57B
Publication Year: 2011
Keywords: inventory management, asset management, Corporate Strategy, supply chain management
Paper Copy Available: You may purchase this case from Harvard Business Publishing
Electronic Copy Available: GSB Faculty, Students and Staff only may view PDF document, authorization required.
To view and print the PDF, you'll need Adobe's free Acrobat Reader, downloadable from Adobe's site. Get Acrobat 
If you encounter problems ordering or downloading this document, contact