Crocs (C): Back from the Dead - Michael Marks, Hau Lee, David Hoyt

Abstract Text: In 2009, many thought Crocs was “dead.” The C case presents exhibits that illustrate the company’s recovery.
Title: Crocs (C): Back from the Dead
Author(s): Michael E Marks; Hau L. Lee; David Hoyt
Case No: GS57C
Publication Year: 2011
Keywords: inventory management, crisis management, Corporate Strategy, supply chain management, asset management
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