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Records found: 81
Case No. Title Date Author(s)
M346 How to Cultivate Happiness in Companies: Five Caselets 2013 Jennifer L. Aaker; Jake Poses; Debra Schifrin
M347 Star Digital: Assessing the Effectiveness of Display Advertising 2013 Taylan Yildiz; Sridhar Narayanan
M341 BabyCenter: Creating a Social Brand 2012 Jennifer L. Aaker; Debra Schifrin
M343 JetBlue: Creating a Social Brand 2012 Jennifer L. Aaker; Debra Schifrin
M345 The Business Case for Happiness 2012 Jennifer L. Aaker; Sara Gaviser Leslie; Debra Schifrin
M338 New Zealand Merino: Pursuing Acceleration Through Collaboration 2011 Baba Shiv; Lyn Denend
M331 Alex's Lemonade Stand Foundation: Eradicating Cancer, One Cup at a Time 2010 Jennifer L. Aaker; Sara Gaviser Leslie; Heidy Kwan
M336 Amplifying Perceptions: How JetBlue Uses Twitter to Drive Engagement and Satisfaction 2010 Jennifer L. Aaker; Sara Gaviser Leslie; David Hoyt; David Rogier
M337 Bonobos: Customer Intimacy Through Community Development 2010 Jennifer L. Aaker; Sara Gaviser Leslie
M334 Deals @Delloutlet: How Dell Clears Inventory Through Twitter 2010 Jennifer L. Aaker; Sara Gaviser Leslie; Ravdeep Chawla
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