Faculty Profiles



Itamar Simonson

Sebastian S. Kresge Professor of Marketing
on leave Winter and Spring Qtr 2012

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Academic Degrees

PhD, Duke Univ., 1987; MBA, Univ. of California, Los Angeles, 1978; BA, Hebrew Univ., 1976.

Professional Experience

Professor of Marketing; at Stanford since 1993.

Asst. Prof., Univ. of California, Berkeley, 198793; Product Marketing Manager for two-way communications products, Intl. Div., Motorola Inc., 197883.

Selected Publications

Will I like a medium pillow? Another look at constructed and inherent preferences: Journal of Consumer Psychology, 2008 
Regarding inherent preferences: Journal of Consumer Psychology, 2008 
Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions: Journal of Marketing, Vol. 69, 2005 
The Effect of Product Assortment on Consumer Preferences: Journal of Retailing, 1999 
Choice in Context: Tradeoff Contrast and Extremeness Aversion: Journal of Marketing Research, Vol. XXIX, 1992 

Working Papers

2029: On the Heritability of Choice, Judgment, and Irrationality: Genetic Effects on Prudence and Constructive Predispositions 
1962: Customer Compliance with Presumed Market Research Goals: Motivational Drivers of Negative Service Evaluations 
1881: The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience 
1883: In Defense of Consciousness: The Role of Conscious and Unconscious Inputs in Consumer Choice 
1882: Searching for a Mate: Theory and Experimental Evidence 

Awards and Honors

The Distinguished Scientific Contribution Award, 2007, Society for Consumer Psychology 
Best Article, 1990, Journal of Consumer Research 
O'Dell Award (in 1997 and 2001) for the article that has had the greatest impact on the marketing field in the previous five yea, 1997, Journal of Marketing Research 
Award for the Best Article, 1993-95, 1995, The Journal of Public Policy and Marketing 
Ferber Award, 1990, The Association for Consumer Research 

Courses Taught

GSBGEN 202 Critical Analytical Thinking 
GSBGEN 646 Behavioral Decision Making 

Affiliations

Member: American Marketing Assn., Assn. for Consumer Research, Society for Judgment and Decision Making, American Psychological Society (1985 - present) 
Editorial Board: Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research (1992 - present) 
Editorial Board: Journal of Marketing, Journal of Behavioral Decision Making (1995 - present) 
Editorial Board: International Journal of Research in Marketing, Marketing Letters (1992 - present) 

In the News

08/2004 Stanford Discovers Why Business Loyalty Programs Work, Silicon Valley/San Jose Business Journal 
12/2003 Consumers Prefer Loyalty Programmes that 'Fit', The Wise Marketer 
01/2001 It's Not What You Ask, It's When, Financial Times 


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